The brand Lavina Peswani is the alter ego of a young and enterprising creative with its name, focused on the creation of printed fabrics, fluctuating between art and fashion. Lavina Peswani creates series that are not driven by seasons or trends, but by the exploration of concepts, emotions and powerful stories. With this approach and her own cultural influence, the goal was to design a very personal brand, aligned with the high-end world, but also being able to communicate those moving stories with contemporary resources.
One of the most important pieces of the project was the digital work for the e-commerce, conceived to communicate the concepts of her series from an elegant perspective with the brand’s values, besides the sales targets.
The outcome of the brand is a very detailed custom-made logotype, combined with a contrasting typography selection and an inspiring art direction.