David Genco



I was born and raised in Luxembourg by parents who emigrated from Spain and Italy. Juggling between different cultures led to an obvious magnetism to New York City where I currently live and work.

How do you describe your work?

Each project varies in terms of medium, aesthetic, technique. Overall functional, communicative, and non-specialized; I like shaking up semiotics and language.

A designer o studio you admire?

Too many studios… NR2154, Pentegram Dase design…

Could you tell us about any of your projects?

The Senses: Design Beyond Vision was particularly exciting. It was an opportunity to create a visual identity for both the exhibition graphics and the accompanying book but also a challenge in terms of communicating the non-visual. The result is a typographic leitmotiv of adjectives that allude to our senses, and determine the title’s layout and line breaks in favor of its underlying message.


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