Pauli & Sisters

May 26th, 2021

Branding and art direction for a California based, family-owned business Pauli & Sisters. Their first product ‘Repair Serum’ is a holistic hero oil for stretch marks, scars and uneven skin tone.

The identity tries to steer away from typical organic cosmetics visuals by introducing vivid, saturated colors in the packaging and overall branding. Imagery and tone of voice is fun, playful and youthful.

The slogan being “Guardians of your skin”, the abstract leaf shape pattern on the packaging is highlighting just that – hero ingredients from natural origins protecting and healing your skin.

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