August 25th, 2021
Future Future is a new eatery dedicated to serving bespoke yet accessible Japanese cuisine, filtered through an Australian consciousness. An old Richmond art gallery has been transformed into a refined and cool dining experience with unexpected quirks, an homage to Japanese street style and culture.
The verticality of the logotype reflects the orientation of Japanese script with the repetition of the word ‘Future’ in the name meaning that it can also be read backwards as per Japanese custom as well. The word ‘Future’ is also subtly woven into the custom-drawn pattern.